Community Engagement through Social Media: TNR for Stray Cats in Indonesia

Abstract

The educational model implemented through interpersonal communication and social media campaigns in this study aims to address the issue of animal pests, specifically the growing population of feral cats. Public awareness of stray cats as potential threats to environmental health is crucial. This research seeks to provide educational interventions that encourage communities to adopt appropriate behaviors toward stray and feral cats in their surroundings. Without proper population control, these animals may increasingly pose risks to environmental health. This study employed a qualitative research design with an observational approach. Considering the high number of stray cats in Indonesia, the research focused on addressing this issue through Trap–Neuter–Return (TNR) activities in Cikunir, utilizing social media as an educational tool. The findings indicate that TNR offers a viable method for managing stray and feral cat populations in Indonesia, provided there is sustained government support. Moreover, when shared via social media, such initiatives have the potential to reach a broader audience. The study highlights the importance of public education in population control efforts to foster healthier coexistence between humans and animals. By integrating interpersonal communication within social education frameworks, this research underscores the significance of implementing TNR-based interventions in the Indonesian context.